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DATA PROTECTION AND PRIVACY

We have written this data protection declaration (version 26.08.2019-221100655) to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG) what information we collect, how we use data and what decision-making options are available you as a visitor to this website. Unfortunately, it is in the nature of things that these explanations sound very technical. However, we have tried to describe the most important things as simply and clearly as possible during the creation.

AUTOMATIC DATA SAVING

When you visit websites today, certain information is automatically created and stored, including on this website. If you visit our website as you are right now, our web server (computer on which this website is stored) automatically saves data such as:

  • the address (URL) of the accessed website
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is being made
  • Date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data but cannot rule out that this data will be viewed in the event of illegal behavior.

COOKIES

Our website uses HTTP cookies to store user-specific data. In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

a) What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default setting. In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

  • Name: _ga
  • Expiry time: 2 years
  • Use: differentiation of website visitors
  • Sample value: GA1.2.1326744211.152221100655

A browser should support the following minimum sizes:

  • A cookie should contain at least 4096 bytes
  • It should be possible to store at least 50 cookies per domain
  • A total of at least 3000 cookies should be able to be saved

b) What types of cookies are there?

The question of which cookies we use depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies. There are 4 types of cookies:

Strictly Necessary Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

c) How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them, or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Clear, enable, and manage cookies in Chrome

Manage cookies and website data in Safari on Mac

Clear cookies and site data in Firefox

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to search the instructions in Google with the search term "Delete cookies Chrome" or "Disable cookies Chrome" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g., Edge, Firefox, Safari.

d) What about my data protection?

The so-called "Cookie Guidelines" have been in place since 2009. It states that the storage of cookies requires the consent of the website visitor (i.e., you). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and don't shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

STORAGE OF PERSONAL DATA

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information when submitting a form or comments on the blog, will be stored by us together with the time and the IP Address used only for the purpose stated, kept safe and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail - thus outside of this website - we cannot guarantee a secure transmission and the protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

RIGHTS ACCORDING TO THE DATA PROTECTION REGULATION

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which is the data protection authority in Austria, whose website you can access at https://www.dsb.gv.at/.

EVALUATION OF VISITOR BEHAVIOR

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous, and we cannot draw any conclusions about your person from your behavior on this website. You can find out more about the possibilities of objecting to this evaluation of visit data in the following data protection declaration.

TLS ENCRYPTION WITH HTTPS

We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the top left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

GOOGLE FONTS PRIVACY STATEMENT

We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. You do not need to register or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, typefaces/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are separate from all other Google services. If you have a Google account, you don't have to worry about your Google account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. How the data storage looks exactly, we will look at in detail.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts provided by Google LLC for free use. Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses. So, we can use them freely without paying license fees.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web, and this saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the small file size ensures fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

Which data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end-user data to what is necessary for efficient font delivery. Incidentally, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector. Google Fonts securely stores CSS and font requests with Google and is therefore protected. Google can determine the popularity of the fonts from the collected usage figures. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.

It should be noted, however, that with every Google Font request, information such as the IP address, language settings, screen resolution of the browser, browser version and name of the browser is also automatically transmitted to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts using a Google style sheet. A style sheet is a template that you can use to quickly and easily change the design or font of a website, for example. The font files are stored by Google for one year. Google is thus pursuing the goal of fundamentally improving the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=221100655. In this case, you only prevent data storage if you do not visit our site. Unlike other web fonts, Google allows us unlimited access to all fonts. So, we have unlimited access to a sea of fonts and thus get the best out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=221100655. Although Google addresses data protection issues there, it does not contain detailed information about data storage. It is relatively difficult (almost impossible) to get precise information about stored data from Google.

You can also read about what data Google collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

GOOGLE ANALYTICS PRIVACY STATEMENT

We use Google Analytics from Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses target-oriented cookies.

Google Analytics cookies

  • _ga
    • Expiry time: 2 years
    • Use: differentiation of website visitors
    • Sample value: GA1.2.1326744211.152221100655
  • _gid
    • Expiry time: 24 hours
    • Use: differentiation of website visitors
    • Sample value: GA1.2.1687193234.152221100655
  • _gat_gtag_UA_<property-id>
    • Expiry time: 1 minute
    • Usage: Used to throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
    • Exemplary value: 1

You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://support.google.com/analytics/answer/6004245?hl=de.

pseudonymization

Our concern within the meaning of the GDPR is to improve our offer and our website. Since the privacy of our users is important to us, user data is pseudonymized. Data processing takes place based on the legal provisions of Section 96 Paragraph 3 TKG and Art 6 EU-GDPR Paragraph 1 lit a (consent) and/or f (legitimate interest) of the GDPR.

Deactivation of data collection by Google Analytics

The browser add-on for deactivating Google Analytics JavaScript (ga.js, analytics.js, dc.js) allows website visitors to prevent Google Analytics from using their data. You can prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com .com/dlpage/gaoptout?hl=en

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Amendment" in Google Analytics. You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad. You can end the use of the activities and information from your Google account under "Advertising settings" at https://adssettings.google.com/authenticated by checking the box.

EMBEDDED SOCIAL MEDIA ELEMENTS PRIVACY POLICY

We integrate elements of social media services on our website to display images, videos and texts. By visiting pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data. The following links take you to the pages of the respective social media services, where it is explained how they handle your data:

  • Instagram Privacy Policy: https://help.instagram.com/519522125107875
  • The Google data protection declaration applies to YouTube: https://policies.google.com/privacy?hl=de
  • Facebook data policy: https://www.facebook.com/about/privacy
  • Twitter privacy policy: https://twitter.com/de/privacy

Facebook Privacy Policy

We use functions from Facebook on this website, a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. You can read about which functions (social plug-ins) Facebook provides at https://developers.facebook.com/docs/plugins/.

By visiting our website, information can be transmitted to Facebook. If you have a Facebook account, Facebook can associate this data with your personal account. If you do not want this, please log out of Facebook.

The data protection guidelines, which information Facebook collects and how they use it can be found at https://www.facebook.com/policy.php.

YouTube privacy policy

We use the YouTube video service from YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA on this website. By accessing pages on our website that have integrated YouTube videos, data is transmitted to YouTube, stored, and evaluated. If you have a YouTube account and are logged in, this data will be assigned to your personal account and the data stored in it.

You can read about which data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Instagram Privacy Policy

We use functions of the social media network Instagram from Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA on our website. Instagram content embedding features (embed feature) allow us to display images and videos. By calling up pages that use such functions, data (IP address, browser data, date, time, cookies) are transmitted to Instagram, stored and evaluated. If you have an Instagram account and are logged in, this data will be assigned to your personal account and the data stored in it.

The privacy policy, what information Instagram collects and how they use it can be found at https://help.instagram.com/519522125107875.

NEWSLETTER PRIVACY POLICY

If you subscribe to our newsletter, you submit the above personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter exclusively for our newsletter and do not pass it on. If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - we will delete all data that was saved when you registered for the newsletter.

GOOGLE ADS (GOOGLE ADWORDS) CONVERSION TRACKING PRIVACY STATEMENT

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products, offers and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google") on our website. With the help of this free tracking tool, we can better tailor our advertising offering to your interests and needs. In the following article we want to go into more detail why we use conversion tracking, what data is stored and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is Google LLC's in-house online advertising system. We can use Google Ads to create online ads to bring interested people closer to our products or services. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns only reach those people who are interested in our products and offers. With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. With the help of the data obtained, we can also make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google's conversion tracking:

  • Name: Conversion
  • Expiry time: after 3 months
  • Sample value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ221100655
  • Name: _gac
  • Expiry time: after 3 months
  • Sample value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete since Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name "__gads" or "_gac" may be set under our domain. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad, and we see how well each advertising measure was received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the data collected by the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (used in connection with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Each browser works a little differently. Here are instructions on how to manage cookies in your browser:

Clear, enable, and manage cookies in Chrome

Manage cookies and website data in Safari on Mac

Clear cookies and site data in Firefox

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

Due to the certification for the American-European data protection agreement "Privacy Shield", the American group Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de.

FACEBOOK PIXEL PRIVACY POLICY

On this website we use the Facebook Pixel from Facebook, a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. The code implemented on this page can evaluate the behavior of visitors who came to this website from a Facebook advertisement. This can be used to improve Facebook ads and this data is collected and stored by Facebook. The data collected cannot be viewed by us and can only be used in the context of placing advertisements. Cookies are also set by using the Facebook pixel code.

By using the Facebook pixel, the visit to this website is communicated to Facebook so that visitors to Facebook can see suitable ads. If you have a Facebook account and are logged in, visiting this website will be associated with your Facebook user account.

You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel.

You can change your settings for ads on Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen if you are logged in to Facebook. You can manage your preferences regarding usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/. There you can deactivate or activate many providers at once or make the settings for individual providers.

More information on Facebook's data policy can be found at https://www.facebook.com/policy.php.

GOOGLE ADSENSE PRIVACY STATEMENT

We use Google AdSense, the advertising program from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on this website. With Google AdSense, we can display advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. During this data protection declaration about Google AdSense, we will explain why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

What is Google AdSense?

Google AdSense has been around since 2003 and is an advertising program from Google. In contrast to Google Ads (formerly: Google AdWords), you cannot place your own advertising here. Advertisements on websites, such as ours, are played out via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or your user behavior and based on our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are therefore not responsible for the selection of the advertisements. With our website we only offer the advertising space. The selection of the displayed advertising is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC or laptop, the ads adapt to your end device.

Why do we use Google AdSense on our website?

Running a quality website takes a lot of dedication and effort. Basically, we never finish working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That's why we chose advertising as a source of income. However, the most important thing for us is that these ads do not disturb your visit to our website. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.

Similar to Google indexing for a website, a bot examines the relevant content and offers on our website. The content of the advertisements is then adapted and presented on the website. In addition to overlapping content between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a better chance of earning a little something.

What data is stored by Google AdSense?

Cookies are used, among other things, so that Google AdSense can display tailor-made advertising tailored to you. Cookies are small text files that store certain information on your computer. In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. It should be noted, however, that Google regards data such as "pseudonymous cookie IDs" (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to store data that they receive from the display of ads on the website. Web beacons are small graphics that enable log file recording and log file analysis. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)
  • Information as to whether an advertisement previously appeared in your browser. This data helps to stop showing you an ad more often.

In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personally identifiable information that Google may have about you through other Google services.

Below we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:

  • Name: uid
  • Expiry time: after 2 months
  • Use: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
  • Sample value: 891269189221100655
  • Name: C
  • Expiry time: after 1 month
  • Usage: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
  • Sample value: 1
  • Name: cid
  • Expiry time: after 2 months
  • Usage: This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve advertising to you. It can direct more relevant advertisements to the visitor and helps improve campaign performance reports.
  • Sample value: 8912691894970695056,0,0,0,0
  • Name: IDE
  • Expiry time: after 1 month
  • Use: The cookie is stored under the domain doubkeklick.net. It serves to register your actions after the advertisement or after clicking on the advertisement. This allows us to measure how well an ad is received by our visitors.
  • Sample value: zOtj4TWxwbFDjaATZ2TzNaQmxrU221100655
  • Name: test_cookie
  • Expiry time: after 1 month
  • Use: You can use the "test_cookies" to check whether your browser supports cookies at all. The cookie is stored under the domain doubkeklick.net.
  • Sample value: not specified
  • Name: CT592996
  • Expiry time: after one hour
  • Use: Is stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were not able to find out more detailed information about the use of this cookie.
  • Sample value: 733366

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

Google collects your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States. If you do not have a Google account or are not logged in, Google usually stores the collected data on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal information.

You can delete some of the data stored by Google at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain period. However, there is also data that is stored by Google over a longer period. This is the case if Google must store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

Here are instructions on how to manage cookies in your browser:

Clear, enable, and manage cookies in Chrome

Manage cookies and website data in Safari on Mac

Clear cookies and site data in Firefox

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. Here, too, you will continue to see ads, but these will no longer be tailored to your interests. However, the ads are displayed based on a few factors such as your location (derived from your IP address), browser type and search terms used.

You can read about what data Google collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.